Personal Branding for Executives: LinkedIn and Other Online Platforms

Online Personal Branding with Anne Marie Segal

Anne Marie Segal has taught LinkedIn and personal branding in corporate, non-profit and university settings and has helped hundreds of C-Suite and other executives create compelling LinkedIn profiles.

This course is designed to give you the tools to maximize the return on your investment online so you can:

(1) attract leadership and job opportunities you wish to target, and

(2) streamline your approach, so you can get back to doing what you do best.


Personal Branding for Executives on LinkedIn and Other Online Platforms is designed to teach you how to create a profile that meets your goals as an executive. While these are a standard set of lessons, Anne Marie proposes a variety of approaches so you can choose the one that's best for you. At the same time, the course material is streamlined so you can move through the lessons quickly and get back to work.

This course is specifically designed for executives, including:

  • Board of Directors candidates,
  • C-Suite Executives (such as CEO, CFO, CLO, General Counsel, COO, CRO, CMO, CISO, CIO, CGRO, CAO, CSO, CHRO, CPO and other roles), and
  • Emerging leaders

Course Curriculum


  1. STRATEGY
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  2. HIGH-IMPACT WINS
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  3. ARTIFICIAL INTELLIGENCE + MACHINE LEARNING
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  4. PROFILE PHOTO
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  5. SUMMARY SECTION
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  6. EXPERIENCE
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  7. SKILLS
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  8. BRAGGING RIGHTS
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  9. NETWORKING + ACTIVITY
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  10. PRIVACY + SECURITY
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  11. MOMENTUM
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Your Instructor


Anne Marie Segal
Anne Marie Segal

Anne Marie Segal is an executive coach, author and former practicing attorney.

She partners with senior leaders, attorneys and others to accelerate professional development and personal branding to reach goals such as career transition, Board or C-Suite candidacy and other leadership advancement.

Building blocks of Anne Marie's coaching include career visioning, value proposition development, presentation and networking strategies, interview preparation, LinkedIn® and resume writing and other means to build executive presence, graceful transitions and impactful communications.

She has presented to the United Nations (ICTY/MICT), University of Chicago, Association of Corporate Counsel and National Resume Writers Association, among other law firm, corporate, non-profit, professional networking and university audiences. She is the author of two career-related books: Master the Interview: A Guide for Working Professionals and Know Yourself, Grow Your Career: The Personal Value Proposition Workbook and has written for Forbes.com as a member of the Forbes Coaches Council. She has also been quoted on CNBC.com, Monster, Above the Law and other media.

You can read more about Anne Marie on her website or her own LinkedIn profile.


 

Frequently Asked Questions


When does the course start and finish?
The course starts now and is a completely self-paced online course - you decide when you start, how and where you complete the course and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for the lifetime of the program - across any and all devices you own.
Can I request direct feedback on my profile? How does that work?
This course does NOT include feedback or writing. Please visit AnneMarieSegal.com/engagements for options on LinkedIn profile writing.
How important is my LinkedIn profile to my career?
LinkedIn is the most powerful online platform for job search and career development. Recruiters are reaching out directly to candidates based on the strength of their LinkedIn profile, and senior leaders regularly review profiles to vet an individual for a myriad of potential opportunities. In addition, as you reflect on your accomplishments and define your value proposition and personal brand for your profile, you are also accelerating your readiness for interviews, speaking engagements and other aspects of your career journey.
If I am not currently looking for a job, is this the right course for me?
It could be. If you want to keep your marketability high, are aiming for internal promotions or may be in a job or board search within the next 12 months, this course will definitely help you make it happen.
If I am not searching for a job but want to use LinkedIn to get clients, is this the right course for me?
If you are solely focused on business development, you may prefer to engage resources specifically geared toward that end. That said, the concepts around marketing yourself and demonstrating your credibility and value proposition are highly transferrable.
Is there any fine print?
Our terms of use and privacy policy (including GDPR compliance) are available at the links on the bottom of this page or by visiting www.segal247.com/p/terms and www.segal247.com/p/privacy, respectively.

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