Why reinvent the wheel when you can learn with an expert?
Taught by executive coach and online profile expert Anne Marie Segal, in this course you will learn how to craft a powerful LinkedIn profile, take ownership of your personal brand and present yourself in the best light to your target audience.
This course will also give you the tools to:
- approach your profile strategically and create a plan of action for LinkedIn,
- make high-impact changes for an optimized user-friendly profile,
- leverage LinkedIn's artificial intelligence and machine learning,
- think like a recruiter or hiring manager when you view your own profile, and
- be found, build credibility and grow your network and opportunities.
More specifically, you will learn to:
- create and post a profile photo that builds your confidence and credibility,
- craft a robust and compelling summary section,
- bolster your value proposition through your experience and skills,
- build your caché by showcasing your accomplishments on LinkedIn, and
- boost your activity, thought leadership and networking to engage your target audience
With videos and detailed, specific examples that correspond each section of your profile, this course is designed to:
- increase your marketability,
- build your credibility, and
- make the right decisions for your own LinkedIn profile.
Scroll down to access sample lessons and the full course curriculum.
Developed and taught by executive coach and online profile expert, Anne Marie Segal.
Powerful LinkedIn Profiles for Executives and Attorneys guides you through the process of crafting a powerful profile that leverages LinkedIn's powerful artificial intelligence while promoting your value proposition and personal brand to your target audience.
This course includes guidance on your LinkedIn profile strategy, headshot, summary and experience sections, accomplishments, networking, activity, privacy settings and other areas.
To give you a range of choices to meet your needs, there are three different modules of this course:
The goals of this course are to:
make LinkedIn as painless as possible,
position you as a compelling, differentiated candidate and leader, and
give you the tools to take ownership of your career.
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Anne Marie Segal is an executive coach, author and former practicing attorney.
She partners with senior leaders, attorneys and others to accelerate professional development and personal branding to reach goals such as career transition, Board or C-Suite candidacy and other leadership advancement.
Building blocks of Anne Marie's coaching include career visioning, value proposition development, presentation and networking strategies, interview preparation, LinkedIn® and resume writing and other means to build executive presence, graceful transitions and impactful communications.
She has presented to the United Nations (ICTY/MICT), University of Chicago, Association of Corporate Counsel and National Resume Writers Association, among other law firm, corporate, non-profit, professional networking and university audiences. She is the author of two career-related books: Master the Interview: A Guide for Working Professionals and Know Yourself, Grow Your Career: The Personal Value Proposition Workbook and has written for Forbes.com as a member of the Forbes Coaches Council. She has also been quoted on CNBC.com, Monster, Above the Law and other media.
PreviewVIDEO: Your LinkedIn Strategy (2:40)
Start★ The Essence of a High-Octane Profile: One Basic Idea
Start★ Starting With Your Strategy: From Minimalist to Fully Optimized
Start★ Translating Your Personal Branding Strategy to LinkedIn
StartReframing the Idea of Selling Yourself
StartSPECIAL INTEREST: Key Sections if You Have Multiple Targets
StartVIDEO: Being Credible, Being Found (1:34)
StartVIDEO: Three Common High-Level Problems in LinkedIn Profiles (3:08)
PreviewVIDEO:: Becoming More Comfortable on the Platform (15:36)
Start★ Turning Off Notifications
Start★ Using Keywords and Natural Language
Start★ Crafting a Compelling Headline
Start★ Creating More Quick Wins in Your Intro and Other Sections
Start★ Proofreading (You Knew I Would Say That, Right?)
Frequently Asked Questions
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The insights and information in these videos and lessons are exclusively available here. This course offers the best of both worlds: easy-to-follow yet nuanced guidance that will help you increase your marketability, build your credibility and make the right decisions for your own profile. In this course, I take a deep dive into strategy, structure and execution so you have all the building blocks to create a powerful profile.
-Anne Marie Segal